Creative Director — Nordix Global (Cairo, Egypt) Nordix Global is the official distributor of Scandinavian brands in Egypt, including Zoégas coffee and Sweden's leading nicotine pouch brands. We are assembling a full in-house content team, and this role sits at the center of it.
We are hiring a Creative Director to own the creative vision across four content pillars: our products, our brands, the company itself, and the personal brand of our founders. Part of this role is building the founders' personal brand and public presence, think creator-entrepreneurs like Alex Hormozi or Iman Gadzhi, business owners whose personal following became a major growth engine for their companies, so that our own audience comes to trust the founders, and that trust becomes something we can build on across everything the company puts out.
What you'll do Develop content ideas, hooks, and full scripts across four categories: product ads, brand content, company/behind the scenes content, and founder personal brand content Build a long term content strategy specifically for the founders as public figures. This means turning them into recognizable voices in their industry, the same way certain entrepreneurs have grown a personal following that made people trust and buy into everything they promote afterward Lead and manage the content team. A videographer and video editor report into this role Review and give feedback on every edit before it goes out, holding the bar on pacing, hooks, and retention Study what performs and adjust the strategy continuously based on results, not guesswork Plan the content calendar and balance output across all four pillars so no single one is neglected Set the tone and pacing standard across the team: fast, bold, hook driven, retention first
The most important thing we're looking for Technical experience leading a team is the baseline, not the differentiator. What actually separates a great Creative Director for this role is the ability to think in emotion before you think in shots. Every script, hook, and concept you hand off has to already carry a feeling, tension, inspiration, trust, before a single frame is filmed. That same instinct has to guide the feedback you give on every edit: not just "cut this shorter" but knowing exactly why a moment lands or falls flat emotionally. We are not building generic content, we are building storytelling that sells through trust and feeling, the same way the founders we look up to have done it. If you can already picture the emotional arc of a video from just an idea on paper, that is exactly what we need.
What we require2+ years of experience leading video or content teams, not just producing your own content A track record of building or growing a personal brand or founder led following, ideally with real numbers to show for it Strong scriptwriting and hook writing ability in both English and Arabic Sharp editorial eye. You do not need to edit yourself, but you need to know exactly what makes a cut work and be able to direct someone who does Comfortable managing people, deadlines, and four content pillars at once Fluent in English and Arabic, spoken and written
What we offer A leadership role building a content function from the ground up Direct, close collaboration with the founders themselves, since this role is central to their personal brand Top of market compensation and strong benefits Full ownership of the creative direction at a fast growing international company
How to apply Send a portfolio or examples of content you have directed, scripted, or grown (ideally with performance data such as views, retention, or follower growth) along with a short introduction via Linked In or Whats App: +46 73 775 76 91.
Applications without a portfolio or track record will not be reviewed.
Start date: As soon as possible Application deadline: July 30???? Cairo, Egypt · Full-time