Job Title: e Commerce Specialist Reports To: MT Manager Business Unit: Commercial Function: Sales Grade: L05Location: EGYPT
Operating Context The e Commerce Specialist – Egypt operates within the NEA Business Unit structure, reporting directly to the MT Manager - Egypt. The role supports the digital acceleration agenda of the Egypt market, ensuring profitable growth across e Commerce and omni-channel platforms. Egypt represents a fast-evolving digital retail landscape characterized by:Rapid growth of online retail channels Increasing competition for digital shelf visibility Strong price sensitivity and promotional intensity Growing importance of digital marketing and data analytics The role requires strong commercial discipline, analytical capability, and hands-on digital execution within an FMCG environment.
Purpose of the Job The e Commerce Specialist is responsible for driving revenue growth, optimizing digital presence, and managing end-to-end performance of key e Commerce accounts in Egypt. The role ensures profitable growth, enhanced online customer experience, strong digital execution, and effective cross-functional collaboration aligned with commercial and governance standards.
Key Roles and Responsibilities Business & Revenue Growth Drive revenue growth across all assigned e Commerce accounts in Egypt. Support the development and execution of digital sales strategy in line with AOP. Manage account-level P&L, forecasting, and profitability. Monitor performance versus targets and implement corrective actions where needed. Account & Portal Management Manage end-to-end relationship with assigned online retail partners. Oversee portal operations including product listings, pricing, content accuracy, and promotional activations. Ensure timely execution of trade plans and digital campaigns. Optimize assortment, availability, and digital shelf positioning. Digital Marketing & Optimization Lead SEO initiatives to enhance product discoverability and conversion. Support digital marketing campaigns to drive traffic and sales. Monitor campaign performance and optimize ROI. Collaborate on CRM, social media, and online brand activation initiatives. Customer Experience & Complaint Handling Ensure optimized product content, images, and descriptions. Act as primary owner of e Commerce-related complaints across all digital channels. Investigate customer dissatisfaction cases and implement corrective actions. Ensure high standards of customer satisfaction and timely issue resolution. Analytics & Reporting Analyze sales trends, promotional effectiveness, and customer behavior. Build and maintain dashboards for daily operations and performance tracking. Provide actionable insights and performance reports to management. Cross-Functional Collaboration Work closely with Sales, Marketing, Supply Chain, and Customer Service teams. Support development of omni-channel and digital growth initiatives. Coordinate product launches and promotional rollouts in digital channels.
Key Performance Indicators (KPIs) Revenue growth versus target in Egypt Achievement of sales forecast and profitability targets Digital marketing ROI and campaign effectiveness Improvement in conversion rate and traffic growth Accuracy of forecasting and reporting Digital shelf compliance and product availability Complaint resolution time and customer satisfaction Contribution to omni-channel growth strategy
Travel Requirements Minimal travel within Egypt (as required).

Requirements Experience2–5 years of experience in e Commerce or digital sales roles. Experience within FMCG / Beverage industry preferred. Experience managing online retail accounts and digital marketing initiatives.
Knowledge Strong understanding of e Commerce operations and portal management. Knowledge of SEO, digital marketing, CRM, and performance analytics tools. Understanding of pricing, trade investment, and promotional planning. Fluent in English; Arabic preferred.
Qualifications Bachelor’s Degree in Sales, Marketing, Business Administration, or related field OR equivalent professional experience.
Accountability Indicators Achievement of digital revenue and profitability targets Effective management of trade investments and marketing budgets Accurate forecasting and performance reporting Optimized digital presence and product visibility High customer satisfaction standards Compliance with commercial and governance policies