Job Purpose

We are looking for a high-energy App & Digital Channel Team Leader to be part of the evolution of our fintech platform. You will be responsible for transforming a functional "basic" app into a world-class, gamified fintech ecosystem. You will bridge the gap between business targets (Revenue/GTM) and user experience (UX/CMS), ensuring that while we revamp the app's look and feel, we continue to hit aggressive growth targets.

KEY ACCOUNTABILITIES\:

- Own & steer the integration of all financial services activities on e&money application

- Own the Content Management System (CMS); manage the daily lifecycle of banners, splash screens, and promotional real estate.

- Conduct continuous A/B testing on icon placements and UI layouts to optimize customer engagement and click-through rates (CTR).

- Develop & execute the e&money app calendar focusing on all financial services use cases

- Collaborate with cross-functional teams of commercial product managers, UX , IT..etc & to develop integrated one single app & delivers key messages customized to target each customer segment on the app

- Design & Launch the app promotional & incentive platforms to push consumer adoption & achieve conversion

- Develop and manage gamification frameworks (streaks, badges, rewards) to increase app "stickiness" and DAU/MAU ratios.

- Responsible of the after sales support & complaint handling processes, SLAs, Compensation matrix jointly with Business owners, Merchants & Customer Care

- Monitor the relative performance, new launches & in app digital experience to ensure being at par with diversified market players

- Mange the team responsible for E2E testing and sign-off all the app projects along with app release plan

- Work closely with the IT team to ensure proper mapping of all developed use cases and setting the needed alarms to proactively detect any raised issues

- Build and maintain relationships with external partners, vendors, and agencies to support marketing initiatives and drive business outcomes