On-site Full Time
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Tawzef for Recruitment & HR Consultancy

Job Details

Job Description Develop and execute integrated digital marketing strategies aligned with business growth targets. Manage end-to-end performance marketing campaigns across Meta, Google, Tik Tok, Snapchat, and other digital channels. Drive online sales growth and customer acquisition for e-commerce platforms. Optimize website performance, user journey, and conversion rates (CRO). Lead SEO strategy including on-page, off-page, technical SEO, and keyword optimization. Monitor website rankings, organic traffic, and search visibility performance. Manage content calendars and digital campaigns for product launches, promotions, and seasonal activities. Analyze campaign KPIs including ROAS, CAC, CTR, conversion rate, and retention metrics. Collaborate with creative, content, and design teams to develop high-performing digital assets. Manage CRM, email marketing, and customer engagement initiatives. Oversee marketplace performance and digital partnerships when applicable. Conduct competitor analysis and market trend monitoring within F&B and e-commerce sectors. Manage digital marketing budgets and ensure maximum ROI across channels. Prepare weekly and monthly performance reports with actionable insights. Coordinate with external agencies, influencers, and media partners. Requirements Bachelor’s degree in Marketing, Business Administration, or related field.5+ years of experience in Digital Marketing. Previous experience in Food & Beverage industry is a must. Strong background in E-commerce and online sales management. Solid hands-on experience in SEO and SEM strategies. Advanced knowledge of Meta Ads Manager and Google Ads. Experience with Google Analytics, Search Console, Shopify, or similar platforms. Strong analytical and data-driven decision-making skills. Excellent communication and leadership abilities. Ability to manage multiple campaigns in a fast-paced environment. Fluent in English and Arabic.

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About Tawzef for Recruitment & HR Consultancy
Egypt, Cairo
Food & Beverages