Social Media Manager —Onsite Location: Maadi - Full Time
Company Description Store Us is a leading e-commerce platform based in the Egypt, UAE and also available in Libya, delivering a seamless and enjoyable shopping experience through a user-friendly website and app. We offer a wide range of products, from fashion to electronics, backed by secure payment options and fast, dependable delivery services. Our commitment to quality, convenience, and customer satisfaction sets us apart in the market. With exceptional customer support and constant innovation, we aim to redefine the online shopping experience for our growing community.
Role Description We are seeking a skilled Social Media Manager for a full-time, on-site role based in Cairo, Egypt. As a Social Media Manager, you will be responsible for developing and implementing social media strategies, managing and creating content, optimizing platforms through SMO, and enhancing customer engagement across various channels. You will collaborate with internal teams to align campaigns with the company's overall marketing objectives, analyze social media metrics to track performance, and adapt strategies to improve results.
Key Responsibilities1. Strategy & Planning• Develop and execute social media strategies aligned with marketing and business objectives.• Define content pillars, channel roles, and posting frameworks.• Build and manage monthly and quarterly content calendars.• Continuously optimize strategy based on performance data and platform trends.2. Content Management & Distribution• Own the content posting process across all social media platforms.• Execute data-driven content distribution, adapting formats, captions, and timing per platform.• Repurpose and optimize content across platforms while maintaining brand consistency.• Ensure content is published accurately, on time, and according to approved calendars.• Coordinate closely with creative teams to ensure smooth execution.3. Community Management Governance (Non-Executional)• Design and document community management guidelines (tone of voice, response rules, escalation paths).• Create and maintain SOPs for handling comments, messages, reviews, complaints, and sensitive cases.• Align with Customer Service teams on workflows, SLAs, and responsibilities.• Monitor execution quality and compliance with guidelines.• Provide continuous feedback and optimization recommendations.4. Performance Tracking & Optimization• Monitor and analyze social media KPIs across platforms.• Prepare weekly and monthly performance reports with insights and action points.• Evaluate content performance, distribution effectiveness, and audience behavior.• Test and optimize formats, posting schedules, and content types.5. Cross-Functional Collaboration• Work closely with creative, performance marketing, and customer service teams.• Ensure alignment between organic social media, paid campaigns, and customer experience.• Support campaigns, launches, and key marketing initiatives.6. Influencer Marketing• Identify, onboard, and manage influencer collaborations.• Develop influencer briefs, content guidelines, and timelines.• Manage influencer deliverables and approvals.• Track influencer performance and ROI.• Ensure brand alignment and content quality.7. UGC (User-Generated Content) Marketing• Design and execute UGC strategies and campaigns.• Define UGC sourcing, approval, and usage guidelines.• Repurpose high-performing UGC across platforms.• Measure UGC impact on engagement, trust, and overall performance.8. Direct Marketing & Owned Channels• Plan and execute direct marketing initiatives across owned channels, including(Email marketing, SMS & Whats App or similar messaging tools.)• Align direct marketing campaigns with social media calendars and messaging.• Coordinate segmentation, timing, and messaging based on campaign objectives.• Track and optimize performance metrics such as open rates, CTR, conversions, and unsubscribe rates. KPIs & Success Metrics• Content publishing accuracy and consistency• Engagement rate, reach, and audience growth• Platform-specific performance optimization• Influencer campaign performance and ROI• UGC volume, quality, and performance impact• Direct marketing performance metrics• SOP adherence and execution quality
Qualifications Proven expertise in Social Media Marketing and Social Media Optimization (SMO) to build and enhance online presence. Strong communication skills combined with experience in creating impactful content strategies. Excellent writing skills to craft compelling messages and engaging posts tailored to various audiences. Ability to analyze social media performance metrics and adjust strategies for maximum impact. Familiarity with social media management tools and industry trends. Team collaboration skills to work closely with designers, marketers, and other stakeholders. Bachelor’s degree in Marketing, Communications, or a related field is preferred. Experience in e-commerce or retail is a plus.
Tools• Proficiency in social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout, Buffer).• Strong experience using analytics and reporting tools.• Advanced proficiency in content planning, scheduling, and collaboration tools.• Basic knowledge of creative tools is a plus.
Why Join Us:Collaborative and supportive work environment Opportunity to contribute to process improvements Professional growth and learning opportunities