About the Role: We are looking for a results-driven Business Development Manager to lead KOL acquisition and activation across MENA. This is not a traditional account management role. The focus is on building, activating, and scaling a high-performing KOL network that directly contributes to trading volume and user activity.
Why This Role• Opportunity to build and scale a KOL-driven growth engine in one of the most dynamic crypto regions • Direct impact on trading volume, user growth, and market expansion • High ownership role with fast execution and decision-making • Work in a performance-driven environment with real growth potential • Be part of building a scalable system, not just managing accounts
Key Responsibilities• Identify, onboard, and activate high-potential KOLs and partners across MENA markets, with a strong focus on generating trading activity• Build and expand a scalable KOL pipeline, including:New KOL acquisition Reactivation of inactive or underperforming partners• Own KOL performance end-to-end, including:Activation (first trading activity) Volume generation Ongoing engagement and retention• Execute KOL growth strategies• Collaborate with Marketing and Operations to:Launch campaigns and trading competitions Improve KOL activation and user engagement Support go-to-market initiatives• Track and optimize KPIs • Identify and manage risks • Provide weekly performance insights and recommendations to improve growth and execution
Qualifications• +2–3 years of experience in Business Development, preferably in:Cryptocurrency exchanges Performance-driven affiliate environments• Strong understanding of the MENA market and KOL ecosystem • Proven experience in:Working with KOLs / affiliates CPA or performance-based models User acquisition funnels• Existing network of KOLs in MENA is a strong advantage • Fluent in English and Arabic
Key Competencies• Strong execution mindset, focused on results rather than process • Ability to identify high-performing KOLs and filter low-quality partners • Comfortable working in a fast-paced, high-growth environment with evolving structure • Strong negotiation and relationship-building skills • Data-driven approach with ability to:Track performance Identify gaps Optimize results• Solid understanding of:Crypto trading products User acquisition strategies Incentive-driven growth models