A Business Development Representative (BDR) for the US market is responsible for generating qualified sales opportunities through outbound prospecting, inbound lead qualification, and relationship building with decision-makers in target companies. The role typically supports Saa S, tech, AI, fintech, or B2B service companies selling into the United States market. Key Responsibilities Identify and research target accounts, industries, and decision-makers in the US market Conduct outbound prospecting via:Cold calling Email outreach Linked In/social selling Account-based outreach Qualify inbound and outbound leads using frameworks such as BANT, MEDDICC, or ICP qualification Schedule discovery calls and demos for Account Executives Maintain CRM hygiene using tools like Salesforce or Hub Spot Build and manage a healthy sales pipeline Collaborate with Sales and Marketing teams on campaigns and messaging Follow up consistently with prospects and nurture relationships Meet KPIs such as:Calls per day Emails sent Meetings booked SQLs/MQLs generated Pipeline contribution Required Skills Strong verbal and written English communication Confidence in cold outreach and objection handling Understanding of US business culture and sales process Lead generation and prospecting skills CRM experience (Salesforce, Hub Spot, Zoho) Ability to work with sales engagement tools like Apollo, Outreach, Zoom Info, Linked In Sales Navigator Research and analytical skills Time management and self-motivation Preferred Qualifications1–3 years of experience in SDR/BDR or Saa S sales roles Experience selling to US-based customers Familiarity with Saa S or B2B technology products Proven ability to meet or exceed quotas Bachelor’s degree in Business, Marketing, or related field (often preferred but not mandatory) Common KPIs50–100 outbound activities/day5–15 meetings booked/month Pipeline generated Conversion rate from lead to opportunity Response time to inbound leads