Job Description

Roles & Responsibilities

Manage digital advertising campaigns end-to-end, including campaign setup, trafficking, tagging, launch, monitoring, and optimization.

Collaborate closely with Sales, Creative, Tech, Finance, and external partners to ensure campaign success, timely delivery, and client satisfaction.

Monitor campaign performance daily and optimize targeting, pacing, creatives, and delivery to achieve KPIs such as Impressions, CTR, Conversion Rate, and ROAS.

Serve as the main point of contact for clients, providing performance updates, strategic recommendations, and proactive communication throughout the campaign lifecycle.

Prepare and deliver detailed campaign reports with actionable insights and recommendations for future initiatives.

Troubleshoot campaign delivery issues together with tech partners and ensure creative assets comply with publisher specifications and branding guidelines.

Identify upsell and cross-sell opportunities and collaborate with the Sales team to support account growth.

Support campaign reconciliation, billing accuracy, and monthly closing activities for products managed through Salesforce.

Stay informed about digital advertising trends, emerging technologies, and new ad formats to continuously improve campaign performance and advertiser ROI.

Desired Candidate Profile

You need to have 5+ years of experience in Campaign Management, Ad Operations, Digital Marketing, or a related field.

You should have a strong understanding of digital advertising ecosystems, campaign trafficking, optimization, and performance metrics.

Experience working with ad servers, analytics platforms, and CRM tools such as Salesforce is a plus.

You should have an analytical mindset with the ability to interpret data and turn insights into actionable recommendations.

You need to have excellent communication and stakeholder management skills with a client-focused approach.

You should have the ability to manage multiple campaigns simultaneously in a fast-paced environment.

You should have strong attention to detail, organizational skills, and problem-solving abilities.

You need to be proactive, collaborative, and eager to learn about new trends and technologies in digital advertising.