Job Description
Roles & Responsibilities
What You ll Do
- Manage digital advertising campaigns end-to-end, including campaign setup, trafficking, tagging, launch, monitoring, and optimization.
- Collaborate closely with Sales, Creative, Tech, Finance, and external partners to ensure campaign success, timely delivery, and client satisfaction.
- Monitor campaign performance daily and optimize targeting, pacing, creatives, and delivery to achieve KPIs such as Impressions, CTR, Conversion Rate, and ROAS.
- Serve as the main point of contact for clients, providing performance updates, strategic recommendations, and proactive communication throughout the campaign lifecycle.
- Prepare and deliver detailed campaign reports with actionable insights and recommendations for future initiatives.
- Troubleshoot campaign delivery issues together with tech partners and ensure creative assets comply with publisher specifications and branding guidelines.
- Identify upsell and cross-sell opportunities and collaborate with the Sales team to support account growth.
- Support campaign reconciliation, billing accuracy, and monthly closing activities for products managed through Salesforce.
- Stay informed about digital advertising trends, emerging technologies, and new ad formats to continuously improve campaign performance and advertiser ROI.
What You Need For This Role
- 2+ years of experience in Campaign Management, Ad Operations, Digital Marketing, or a related field.
- Strong understanding of digital advertising ecosystems, campaign trafficking, optimization, and performance metrics.
- Experience working with ad servers, analytics platforms, and CRM tools such as Salesforce is a plus.
- Analytical mindset with the ability to interpret data and turn insights into actionable recommendations.
- Excellent communication and stakeholder management skills with a client-focused approach.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong attention to detail, organizational skills, and problem-solving abilities.
- Proactive, collaborative, and eager to learn about new trends and technologies in digital advertising.
Desired Candidate Profile
What You Need For This Role
- 2+ years of experience in Campaign Management, Ad Operations, Digital Marketing, or a related field.
- Strong understanding of digital advertising ecosystems, campaign trafficking, optimization, and performance metrics.
- Experience working with ad servers, analytics platforms, and CRM tools such as Salesforce is a plus.
- Analytical mindset with the ability to interpret data and turn insights into actionable recommendations.
- Excellent communication and stakeholder management skills with a client-focused approach.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Strong attention to detail, organizational skills, and problem-solving abilities.
- Proactive, collaborative, and eager to learn about new trends and technologies in digital advertising.