About the Role:We're seeking a highly skilled Senior SEO Specialist with deep expertise across all SEO disciplines. You'll be the technical powerhouse driving our organic growth through advanced on-page, off-page, and technical SEO strategies.
Key Responsibilities: On-Page SEO Excellence:
Develop and execute comprehensive keyword strategies, including LSI and semantic SEOOptimize website architecture, content structure, meta elements, headers, and internal linking Conduct in-depth competitor analysis and SERP research to identify ranking opportunities Enhance site structure and navigation for optimal user experience and crawlability Collaborate with content teams to ensure SEO best practices
Off-Page SEO & Link Building:
Design and implement strategic link-building campaigns to increase domain authority Research and secure high-quality backlinks through targeted outreach Monitor backlink profiles, identify toxic links, and maintain a healthy link ecosystem Build relationships with industry-relevant websites, bloggers, and publishers
Technical SEO Mastery:
Conduct comprehensive technical audits (site speed, mobile optimization, Core Web Vitals, indexing) Implement schema markup, structured data, XML sitemaps, and robots.txt optimization Collaborate with developers on technical implementations, migrations, and SSL setup Troubleshoot crawl errors, indexation issues, and technical barriers to ranking Ensure mobile-first optimization and international SEO best practices
Analytics & Optimization:
Monitor performance using Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog Analyze ranking trends, traffic patterns, and conversion metrics Generate detailed performance reports with actionable insights Stay updated on algorithm changes and adapt strategies accordingly A/B test SEO initiatives and optimize based on data
Requirements:3-5 years of proven SEO experience with demonstrated results Expert proficiency with: Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics 4, Search Console Deep understanding of search engine algorithms, ranking factors, and E-E-A-TStrong technical skills (HTML, CSS, basic Java Script, website architecture Excellent analytical and problem-solving abilities Data-driven mindset with strong attention to detail
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