Job Overview We are seeking a results-driven Digital Marketing Specialist to join our team in Alexandria. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and revenue growth. Key Responsibilities Develop and implement digital marketing strategies aligned with business goals Manage and optimize paid advertising campaigns (Meta, Google Ads, etc.) Handle social media platforms, including content planning, posting, and engagement Monitor campaign performance and prepare regular reports with actionable insights Conduct market research and competitor analysis to identify opportunities Optimize website content for SEO and improve search engine rankings Collaborate with design and content teams to produce engaging marketing materials Manage email marketing campaigns and customer retention strategies Requirements Bachelor’s degree in Marketing, Business, or a related field1–3 years of experience in digital marketing Strong knowledge of digital marketing tools (Google Analytics, Meta Business Suite, Google Ads, etc.) Basic understanding of SEO, SEM, and content marketing Excellent communication and analytical skills Ability to manage multiple campaigns and meet deadlines Preferred Qualifications Experience in performance marketing or media buying Familiarity with marketing automation tools Creative mindset with attention to detail What We Offer Competitive salary package Professional development and training opportunities Dynamic and collaborative work environment Career growth opportunities