We are looking for a skilled and results-driven Media Buyer to join our e-commerce team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple digital platforms. You will play a key role in driving traffic, increasing conversions, and maximizing return on investment (ROI).
Key Responsibilities:
- Plan, create, and manage paid media campaigns on Facebook, Instagram, and Google Ads
- Monitor daily campaign performance and optimize based on KPIs (CPA, ROAS, CTR, etc.)
- Conduct A/B testing on creatives, audiences, and landing pages
- Develop and execute retargeting and scaling strategies
- Analyze data and generate performance reports with actionable insights
- Collaborate with the creative and content teams to improve ad performance
- Stay up to date with digital marketing trends and platform updates