This is a full-time, on-site role located in Alexandria, Egypt, for a Digital Marketing Specialist. The individual in this role will be responsible for planning and executing digital marketing campaigns, managing social media platforms, analyzing web performance data, and optimizing online marketing strategies. Additionally, the role involves creating innovative marketing content and collaborating with internal teams to align marketing efforts with overall business objectives.
Job Description Develop and execute digital marketing campaigns across multiple channels Manage and optimize Meta Ads and Google Ads campaigns Create engaging content, including social media posts and reel scripts Generate creative ideas to enhance brand visibility and engagement Monitor campaign performance and provide regular reports Drive lead generation and support business growth Job Requirements Bachelor’s degree in Marketing, Business, Communications, or related field Proven experience in digital marketing and social media management Strong knowledge of Meta Ads, Google Ads, and content strategy Experience in performance marketing and lead generation Ability to analyze data and generate insights Creative thinking with strong communication skills Basic understanding of design tools (e.g., Canva, Adobe) is a plus