This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Coordinate cross-functionally to ensure consistency in brand-related decisions Analyze and report on brand performance to determine ROIMonitor market and consumer trends Coordinate with influencer marketing and brand activations SEO, Analytics & performance optimization Media buying & budget management ATL, BTL & TTL campaigns
Qualifications Strong strategic thinking skills, with expertise in brand strategy, market analysis, and planning Experience in marketing campaign management, digital marketing, and content marketing Exceptional communication, leadership, and project management skills Proficiency in creative direction, branding, and maintaining consistency across various mediums Strong analytical skills to track performance metrics and apply data-driven decision-making Bachelor’s degree in Marketing, Business Administration, or a related field Background in F&B industry or fast-casual dining is a must Passion for innovation and ability to adapt to a fast-paced environment