Core Responsibilities

• Administered and optimized Salesforce CRM to support engineering operations, improving system efficiency, data accuracy, and scalability
• Managed user accounts, roles, profiles, and permissions to ensure secure and efficient access across teams
• Maintained high data integrity through regular audits, deduplication, and validation rule implementation
• Designed and developed custom reports and dashboards to provide actionable insights for sales, leadership, and project teams
• Automated business processes using workflows, Process Builder, and/or Flow to increase operational efficiency
• Collaborated cross-functionally with business development, marketing, and project management teams to align CRM with business needs
• Customised Salesforce objects, fields, page layouts, and record types to support technical and project-based workflows
• Improved pipeline visibility and tracking to support project pursuits and client relationship management
• Translated business requirements into scalable Salesforce solutions, enhancing user experience and adoption
• Provided end-user support, training, and best practices to drive effective CRM usage across the organization
• Supported continuous system improvements by identifying gaps, recommending enhancements, and implementing solutions

Leveraged analytical skills to evaluate system performance and recommend data-driven process improvements