* Meet with account to establish account scope and budget once per month
* Develop marketing campaigns for both traditional and digital media
* Oversee each phase to ensure team meets deadlines set with the account
* Evaluate marketing campaigns for effectiveness
* Ensuring account interactivity through daily stories within the area of interest for both business and personal perspective (an average of 14 per day )
* Market analysis to competitors, highlight the USP of his/her account and how to capitalize that against the competitor.
* Innovate in the content calendar to serve the account strategic plan ahead
* Enhance copywriting skills to provide a content for posting
* Assisting the creative team with the design of promotional materials
* Monitoring social media and company website metrics
* Suggesting new ways to promote company offerings and to reach consumers
* Developing and implementing marketing plan
* Promoting brand awareness through marketing efforts
* Supporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media , direct marketing and event planning
* Assisting with the analyses of marketing data as, campaign results, conversion rates and online traffic in order to improve marketing strategies and campaigns
* Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as social media and traditional media
* Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies
* Analysing the effectiveness of digital strategies by tracking metrics such as conversion rates
* Writing reports on digital advertising campaign performance on a monthly or weekly basis
* Setting media buying plan and strategy
* Coordinating with outside and external partners as agencies, art services, web designer, marketing, print houses and colleagues as necessary
* Communicating with clients about layout and design
* Developing social media content plans that are consistent with the company’s brand identity
* Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
* Managing a high volume of daily social media posts
* Communicating with social media followers, including responding to queries in a timely manner
* Developing and managing social influencer programs and attending social influencer events
* Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
* Preparing monthly reports on social media marketing efforts
* Suggesting recommendations to adjust the social media marketing strategy for optimal results
* Staying up to date on best practices and emerging trends in social media
* Performing other duties when needed
* Meeting with the internal team to brainstorm and define the advertising strategy and requirements