• Develop optimization strategies that increase the bank’s search engine results rankings. • Research SEO keywords to use throughout the bank’s website and marketing materials for organic SEO success. • Continuous research and analysis of competitor advertising links, tools, and platforms. • Manage SEM campaigns strategies and budgeting. • Update content and website links for maximum optimization and search engine rankings in alignment with relevant stakeholders. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. • Track, report, and analyze website analytics, initiatives and campaigns. • Monitor daily performance metrics to understand SEO strategy performance. • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. • Work with the development team to ensure SEO best practices are properly implemented on different components. • Develop frequent reports of the website performance in accordance to our KPIs. • Manage all bank Messaging platforms (SMS, in-app notifications, 2 way-SMSs, Whats App for Business, Live chat, Chatbots, Emails, etc.). • Align with business partners and contact center on managing all ongoing campaigns and manage daily SMSs approvals and dispatching operations. • Manage campaigns performance tracking ensuring achieving maximum ROI. • Align with business partners on best practices to achieve business goals and KPIs. • Monitor system health and performance and handle all customers complains related to messaging services and platforms. • Manage all messaging platforms leads collection, distribution, tracking & optimization. • Develop and analysis monthly reports: Cost, Conversion Rate, Contact Center Feedback etc. • Handle all contracts and messaging portals financing. • Develop frequent market analysis in terms of competitors practices and new trends and initiatives. • Manage the product development with business partners, IT, developers and group product development teams. • Ensure messaging platforms are properly tested and provide business sign-off before deployment to end-users. • Analyze and identify best UX/UI practices to apply through messaging services. • Analyze customers’ needs, ensuring Chatbot capabilities and dialogue flow covering all customers’ needs and latest products and events updates. • Ensuring latest technologies are applied when applicable such as Artificial Intelligence Manage ads manager and google analytics and Tik Tok manager.
Skills: • Good communication skills. • Good Writing skills. • Good presentation skills.