Job Summary:

• The Brand Manager at SG Group is responsible for the development and execution of the brand strategy across 5 branches ++.
• This role ensures consistency in brand experience, drives customer engagement, and supports branch-level marketing initiatives.
• The Brand Manager will act as the link between the head office and branches to ensure proper alignment between brand vision and customer-facing execution.

Key Responsibilities:

Brand Strategy & Identity Management:

• Implement and maintain a strong and consistent brand identity across all 5 branches.
• Develop local marketing campaigns that align with central brand strategy.
• Ensure that visual merchandising, in-branch branding, and customer experience reflect the brand standards.

Branch Performance Support:

• Coordinate with branch managers to support service promotions, product launches, and events.
• Analyze each branch's performance and suggest marketing or operational support to enhance brand impact.
• Conduct regular field visits to audit brand compliance and gather customer insights.

Customer Experience Management:

• Ensure all branches deliver a consistent and high-quality customer experience.
• Analyze feedback, reviews, and NPS (Net Promoter Score) to improve services.
• Work with the training department to ensure staff embody the brand’s values and tone.

Cross-Functional Collaboration:

• Collaborate with marketing, operations, and people & culture teams for integrated campaigns and brand initiatives.
• Support internal brand communication, staff engagement, and incentive programs.

Data & Reporting:

• Provide regular reports on brand performance, customer satisfaction, and campaign effectiveness.
• Monitor competitors and market trends to keep the brand fresh and competitive.