Job Purpose

Government Marketing supervisor plays a vital role in supporting Government segment revenue development and customer engagement. We are looking for a strategic and results-oriented Marketing Team Leader to oversee the Government base and come up with initiatives for the Base accounts. He/she will contribute to ensuring that the TAM team’s service model and KPIs meet the needs of the GOV segment, enabling the sales team to retain, support, and upsell products to our government clients. It is necessary to have a good interpersonal and communication skills that allows him/her to build effective relationships with TAM team, customer care and bidding team, along with improving business performance. He/she should also proactively identify potential problems and ensure that the situations are resolved as quickly as possible, keeping the management informed and provided them with the solutions taken. He/she primary goal is to ensure customer’s satisfaction, loyalty and to repeat business.

Report To Position Name

Projects activities, Delivery & Execution\: •Develop and implement marketing strategies tailored to TAM Model ensuring alignment with overall business goals and objectives. •Analyze market conditions and customer needs to identify opportunities for growth and competitive advantage. •Deliver the necessary reporting requirements of every new launch •Focus on developing new creative initiatives relevant to Government segment base to help achieve segment KPI’s •Ownership of the new products/ initiatives focusing on all quality aspects throughout the product execution lifecycle starting from analysis, research then developing Presentations for management approval •Ensuring project implementation, covering “customer handling, selling process, scripts, key selling points, channels fulfilment, launch plan, communication, post assessments & product development after launch •Work closely with project management to ensure smooth execution of new projects Acquisition & Retention Activities\: •Design and execute targeted marketing activities to attract new government clients, utilizing a variety of channels including telemarketing, email, and social media. •Develop and implement lead generation strategies that effectively convert prospects into loyal customers. •Monitor client feedback and satisfaction levels, making necessary adjustments to improve service delivery. •Collaborate with the sales TAM team, account management and customers care departments to facilitate retention and growth of existing accounts and the acquisition of new accounts based on the customers’ requests and market demands. •Designing of daily/weekly/monthly analytical reviews on the acquisition & revenues trends, dash boards & competition. •Create and manage retention initiatives focused on enhancing customer loyalty, satisfaction, and engagement among existing government clients. •Monitor client feedback and satisfaction levels, making necessary adjustments to improve service delivery. •Responsible for development of The “Retention Programs” intended to maximize” base activity, base satisfaction •Develop offers & solutions to attract and retain accounts •Undertake initiatives to retain Suspended lines •Enhance enterprise customer experience with all touch points •Attend UAT and ensure best in class customer experience in launched value proposition •Handle customized offers requested by sales (corporate accounts) •Handle all contract renewals for Government base accounts •Responsible to take an active role in the annual marketing plan with respect to the revenue growth to achieve preset company KPIs. •Define segmentation criteria needed to build the segments to be targeted with upgrading and developing the Government base to account management. Channel marketing activities\: •Enhancing Government base accounts channels Performance through different sales promotions & contests. •Work closely with sales, operations, and customer service teams to ensure a seamless client experience and cohesive messaging across all touchpoints. •Facilitate regular meetings with cross-functional teams to align marketing efforts with overall business objectives. Monitoring, reporting & Analysis for segment performance KPI’s •Executive reporting to Marketing Director and CBO •Setting team targets and handling and operating model •Weekly performance analysis •Monthly segment reviews •Pre and post-launch assessments for new launched projects