Jobs / Manager Jobs / Brand Manager
Full Time
Refaat Construction / Baxter -
Egypt , Cairo
--
Refaat Construction / Baxter
Apply on the Job Website

Job Details

Experience 7 to 9 years
Salary Confidential
Employment Full Time
Gender Female
Education Bachelor's Degree","translations":{"name":{"ar":"درجة البكالوريوس","en":"Bachelor's Degree
Category Marketing
Industry Furniture
  • Brand Manager – Baxter Egypt (Roove Furniture) – New Cairo, Mivida
    About the Role
  • Baxter Egypt is launching its new Roove furniture showroom in Mivida, New Cairo and is looking for an experienced Brand Manager to lead the brand strategy and growth of Roove in the Egyptian market.
  • The Brand Manager will be responsible for positioning Roove as a premium furniture brand, driving traffic to the showroom, and supporting sales performance across all branches and channels.
    Key Responsibilities
  • Develop and own the overall brand strategy, positioning, and roadmap for Roove in Egypt.
  • Lead brand and business development initiatives to grow awareness, consideration, and market share.
  • Set annual and quarterly marketing plans and campaigns to support showroom and branch sales targets.
  • Follow up on targets and performance of all branches, providing insights and action plans to improve results.
  • Plan and execute 360° marketing activities (offline, digital, social media, events, collaborations, etc.).
  • Build and maintain strong business relationships with key interior designers, architects, and developers.
  • Develop partnership programs and incentive schemes for interior designers and key accounts.
  • Work closely with the sales and showroom teams to ensure alignment between brand messaging and customer experience.
  • Oversee the creation of brand content, catalogues, mood boards, and visual merchandising guidelines.
    Ensure consistency of brand identity across all touchpoints (showroom, digital channels, packaging, communication, etc.).
  • Analyze market trends, competitors, and customer insights to identify growth opportunities.
  • Monitor brand KPIs and campaign performance and provide regular reports and recommendations to management.
  • Manage the brand and marketing budget efficiently and transparently.

Similar Jobs

Apply on the Job Website
About Refaat Construction / Baxter
Egypt, Cairo
Learn more