Company: Advert Leap Location: Heliopolis, Cairo (Hybrid/On-site) Job Type: Full-Time Role Overview As a Social Media Marketing Specialist at Advert Leap, you will be the creative and strategic voice for both our agency and our diverse portfolio of clients. You won't just post content; you’ll build digital ecosystems that drive brand awareness and lead generation. You will bridge the gap between technical software solutions and human-centric storytelling. Key Responsibilities Strategy & Planning: Develop and execute comprehensive social media strategies across Linked In, Facebook, Instagram, and Tik Tok that align with client business goals. Content Creation: Draft high-quality copy and collaborate with the design team to produce engaging visuals (graphics, reels, and carousels) that simplify complex tech concepts. Community Management: Monitor social channels, engage with followers, and maintain a consistent, professional brand voice for various industries. Paid Media: Assist in managing paid social campaigns (Meta Ads, Linked In Ads) to ensure optimal ROI and lead acquisition. Analytics & Reporting: Track KPIs using tools like Google Analytics and platform-native insights to provide monthly performance reports and actionable optimizations. Trend Analysis: Stay ahead of the curve on algorithm changes and emerging digital trends to keep Advert Leap’s clients at the forefront of the market. Requirements & Qualifications Experience: 2–4 years of experience in social media marketing, preferably within an agency setting. Tech Savvy: Strong understanding of the software/IT industry is a major plus, as you will often market technical services. Skills: * Professional-level writing in both Arabic and English. Basic design skills (Canva or Adobe Express) and a "creative eye" for aesthetics. Familiarity with scheduling tools (e.g., Buffer, Hootsuite, or Meta Business Suite). Education: Bachelor’s degree in Marketing, Communications, or a related field. Mindset: A "hunter" mentality for engagement and a proactive approach to solving client challenges. Why Join Advert Leap? Opportunity to work at the intersection of Marketing and Tech. Competitive salary based on experience. A collaborative environment where your creative input directly impacts company growth.