Marketing & Brand Manager – Community Mall
Location: New Cairo Type: Full-time
- About The Role
The Mall is entering a strategic rebranding and repositioning phase. We are seeking a senior retail marketing leader to redefine the mall’s brand, strengthen its position , and translate brand strategy into measurable footfall and tenant performance.
This is not a social media role and not an agency-style position. It is a hands-on, business-driven marketing leadership role within a live retail environment.
- Required Experience & Profile
Must-Have • 7–12 years of experience in retail, malls, lifestyle destinations, or mixed-use assets • Proven involvement in a rebranding or repositioning project • Strong understanding of community mall dynamics • Experience working directly with retail tenants, especially fashion • Ability to balance brand integrity with commercial realities
Not Suitable If You Are • A pure digital or social media marketer • From FMCG or agency background with no physical retail exposure • Focused on vanity metrics rather than footfall and sales impact
- How to Apply
Please send your CV and a brief note answering the following question:
Describe one retail or destination brand you helped improve or reposition. What changed, and how did you know it worked?
Applications without this note may not be considered.