Company Overview
A premium food manufacturing company specializing in the development and production of high-quality, protein-enriched food products, including protein bars and protein-rich spreads. The company operates under a strict quality, food safety, and manufacturing standards. 

The company has strong manufacturing and local sales capabilities but no export track record yet. This role fills that gap by creating the export engine, setting standards, and enabling scalable international growth.

Key Responsibilities

Export Strategy & Market Entry

Define priority export markets and go-to-market models.

Build a 1– 3 year export growth roadmap aligned with factory capacity and margins.

Define export product portfolio and pricing architecture.

Sales Growth

Identify, onboard, and manage international distributors and key accounts.

Re assess signed negotiations for better  (pricing, margins, exclusivity, targets, payment terms) on renewal.

Operational Readiness & Compliance

Establish export SOPs and documentation workflows.

Support regulatory compliance and shipment execution.

Systems, Reporting & Governance

Implement pipeline management, forecasting, and sales reporting systems.

Align export and local sales dashboards and KPIs.

Leadership & Alignment

Partner with Sales Manager to align sales strategy and execution standards.

Contribute to commercial planning, budgeting, and growth initiatives.

Key Outcomes Expected

Define and execute the export strategy.

Open priority international markets and secure distributors and key accounts.

Overview initial export shipments and generate repeat orders.

Implement sales reporting, forecasting, and governance systems.

Align export activities with Gm and the management team.

Core Responsibilities

Build export market entry strategy and rollout roadmap.

Identify, negotiate, and onboard international distributors.

Define export pricing, margins, and commercial terms.

Coordinate export readiness with QA, Supply Chain, and Finance.

Establish standardized sales reporting, KPIs, and CRM logic.

Act as strategic partner to the local Sales Manager.

Reporting Line

Reports directly to Managing Partner / General Manager
Works closely with Sales Manager, Finance, QA, and Operations.

KPIs (High Level)

Export markets opened.

Export revenue and margin quality.

Distributor performance vs targets.

Forecast accuracy and reporting discipline.
Collection and Risk Control 

Role Objective

To build The company's  export business from zero into a scalable and profitable international sales operation.

The Sales Director will define export strategy, open priority international markets, secure and manage distributors and key accounts, establish pricing and commercial frameworks, and implement structured sales systems, reporting, and governance.