Role Overview

We are seeking a hands-on commercial leader to launch, develop, and scale a Mobile Accessories business in Egypt.
This role is category-specific and requires direct experience in Mobile Accessories, not general technology, IT, or SaaS sales.

The ideal candidate will own the business end-to-end, driving market entry, channel development, brand visibility, and revenue growth across offline and online channels.

Key Responsibilities

Business Development & Market Entry

Lead the launch and expansion of the Mobile Accessories business in Egypt.

Develop and execute the Go-To-Market strategy including channel structure, pricing, and partner strategy.

Identify, appoint, and manage distributors, retailers, wholesalers, and strategic partners.

Build strong commercial relationships with organised retailers, mobile chains, and telecom operators.

Sales & Commercial Ownership

Own sales targets, revenue growth, and commercial performance.

Drive sell-in and sell-out across all channels.

Negotiate commercial agreements, listings, and annual business plans.

Manage forecasting, pipeline planning, and market expansion initiatives.

Branding & Visibility

Lead brand execution across retail and online channels.

Ensure strong in-store visibility, merchandising, and promoter execution.

Work closely with marketing teams on campaigns, launches, and brand activations.

Ensure consistent brand guidelines across all touchpoints.

E-Commerce & Online Channels

Manage and grow business on Amazon Egypt and other online platforms.

Oversee pricing, promotions, content, and stock availability online.

Coordinate with internal and external teams to drive online performance.

Required Experience & Qualifications

⚠️ Mandatory – profiles without Mobile Accessories experience will not be considered

Experience

5–8+ years of experience in Mobile Accessories or Consumer Electronics (Accessories focus).

Proven experience managing Mobile Accessories business in the Egyptian market.

Strong existing relationships with:

Organised retailers (e.g. B.TECH, Carrefour, Raya, etc.)

Mobile phone retail chains and wholesalers

Telecom operators’ devices/accessories teams

Hands-on experience with Amazon / e-commerce platforms.

Experience in market entry, business development, or brand expansion is highly preferred.

Skills & Competencies

Deep understanding of the Egyptian mobile accessories ecosystem.

Strong commercial, negotiation, and account management skills.

Ability to build a business from the ground up.

Strong execution mindset with strategic thinking.

Fluent in Arabic and English.

Education

Bachelor’s degree in Business, Marketing, or related field.

MBA is a plus.

Who Will Succeed in This Role

Candidates coming from Mobile Accessories brands, distributors, or operator accessories teams.

Commercial leaders who combine sales execution + brand building.

Professionals who are entrepreneurial, fast-moving, and results-driven.

???? This role is NOT suitable for:

SaaS or IT solutions sales profiles

Enterprise B2B technology sales

General Business Development without Mobile Accessories exposure