● Develop and execute comprehensive brand strategies that align with Ecoway’s mission and business objectives.
● Lead the planning and implementation of marketing campaigns to enhance brand awareness and market positioning.
● Conduct market research and analyze consumer trends to identify opportunities for brand growth and innovation.
● Collaborate with cross-functional teams including product development, sales, and communications to ensure brand consistency.
● Manage and monitor brand performance metrics, adjusting strategies as needed to achieve key performance indicators.
● Oversee the creation and delivery of promotional materials, ensuring alignment with brand guidelines and sustainability values.
● Build and maintain strong relationships with external partners, agencies, and stakeholders to maximize brand reach.
● Supervise and mentor junior team members, fostering a culture of creativity and continuous improvement.
● Coordinate with digital marketing teams to optimize online presence and engagement across all platforms.
● Represent the brand at industry events, trade shows, and community initiatives to strengthen Ecoway’s reputation.