We’re looking for a Director of Business Strategy to own revenue growth and commercial decision-making at The Blues Agency.

This is a senior leadership role for someone with proven agency experience who combines strategic thinking with strong sales instincts. You’ll shape the agency’s commercial direction while staying hands-on in closing high-value retainer relationships.

You’ll lead the agency’s business development function, personally drive senior sales conversations, and ensure client acquisition efforts translate into scalable, high-quality retainers.

Responsibilities

Revenue & Commercial Leadership

• Own the agency’s revenue growth strategy and commercial targets
• Define pricing models, retainer structures, and deal frameworks
• Lead and close high-value sales opportunities with senior decision-makers
• Increase average retainer size and long-term client value

Business Development Leadership

• Lead, mentor, and manage the Business Development Executive
• Set business development strategy, targets, and priorities
• Improve lead qualification, handover, and pipeline discipline
• Ensure BD activity feeds a healthy, predictable sales pipeline

Client Acquisition & Sales Strategy

• Define and refine the agency’s ideal client profile
• Lead senior-level sales conversations with founders, CMOs, and executives
• Turn agency case studies, results, and systems into compelling commercial narratives
• Confidently qualify and disqualify opportunities to protect quality and margins

Strategic Deal Structuring

• Shift the agency from one-off custom work to scalable retainer models
• Own negotiation frameworks and commercial discipline
• Make clear decisions on when to say no to misaligned opportunities