Responsibilities

• Media Strategy & Planning Collaborate with clients and internal teams to define objectives, target audiences, and campaign goals.
• Develop integrated media plans that align with client objectives and budgets.
• Conduct in-depth market research to identify the most effective media platforms.
• Media Buying & Negotiation Execute and manage media buys across digital and traditional channels. Negotiate with vendors to secure competitive rates and added value.
• Build and maintain strong relationships with publishers, media networks, and ad platforms. Campaign Management & Optimization Monitor campaign performance in real time, ensuring KPIs are met.
• Optimize strategies and budgets based on performance data.
• Work closely with the digital team to enhance results across PPC, display, social, and programmatic ads.
• Budget Management Allocate and track media spend to ensure efficiency and ROI. Provide detailed financial and performance reports.
• Coordinate with the finance team to manage invoices and payments. Reporting & Analytics Deliver comprehensive campaign reports with performance insights.
• Analyze KPIs (CPM, CPC, CTR, conversions, etc.) to drive optimization. Present findings and strategic recommendations to clients.
• Market Research & Insights Stay updated on media trends, emerging platforms, and consumer behavior.
• Conduct competitor analysis to identify opportunities for differentiation. Recommend innovative media opportunities to keep clients ahead of the curve.