Strategy and Planning

• Develop and execute comprehensive strategic marketing plans that support overall company objectives.
• Set clear team goals and ensure marketing initiatives align with organizational priorities.
• Create targeted communication strategies that effectively convey the benefits of products and services to different client segments.

Team Leadership

• Supervise, guide, and mentor the marketing team to ensure high performance and timely delivery of initiatives.
• Delegate tasks effectively and monitor progress against KPIs and deadlines.

Campaign Management

• Plan, implement, and oversee multi-channel marketing campaigns, including digital, social media, and traditional advertising.
• Analyze market trends and client feedback to optimize future initiatives.

Budget and Resource Management

• Manage marketing budgets, track expenditures, and ensure resources are used cost-effectively.

Cross-functional Collaboration

• Work closely with other departments, especially sales, to create cohesive marketing and sales messages.
• Oversee the creation of client-focused content—including brochures, email campaigns, and social media posts—in collaboration with internal teams and external agencies.

Brand Management

• Ensure all marketing activities and materials are consistent with the company’s brand identity and guidelines.

Flexibility

• Willingness to work outside the office environment when required.