- Social Media Management:
- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule content for social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor social media trends and industry best practices to stay ahead of the curve.
- Engage with followers, respond to comments, and manage online communities.
- Analyze social media performance and generate reports to optimize future campaigns.
- Media Buying:
- Plan, execute, and manage paid media campaigns on platforms like Facebook Ads, Google Ads, LinkedIn, and other relevant digital channels.
- Optimize ad campaigns to ensure maximum ROI and target the right audience segments.
- Monitor budgets, bids, and ad performance regularly to ensure cost-effectiveness.
- Conduct A/B testing to determine the best-performing creatives and ad copy.
- Work with analytics tools to track campaign performance and adjust strategies as needed.
- Collaboration & Reporting:
- Collaborate with the content and creative teams to ensure brand consistency across all channels.
- Provide regular performance reports to management with insights and recommendations for improvements.
- Stay updated on emerging digital marketing trends, tools, and technologies.
2-3 years of experience in social media management and media buying.Hands-on experience with social media platforms and paid advertising tools (Facebook Ads Manager, Google Ads, LinkedIn Ads).Strong analytical skills and experience interpreting performance data.Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).Creative and detail-oriented with excellent communication skills.Bachelor’s degree in Marketing, Communications, or related field (preferred).