Key responsibilities

• Write and optimize website pages, landing pages, and blog articles following SEO best practices.
• Conduct keyword research and apply proper on-page SEO (titles, meta tags, headers, internal linking, etc.).
• Create high-converting email content (newsletters, promo emails, drip campaigns, onboarding flows).
• Craft compelling copy for brochures, flyers, company profiles, and product sheets.
• Simplify technical or complex product information into clear, benefit-focused messaging.
• Maintain consistent brand tone across web, email, and offline marketing materials.
• Increase website organic visibility through content updates and SEO-driven structure.
• Write persuasive CTAs and headlines that support traffic, lead generation, and conversion goals.
• Work with designers to align written content with visual layouts and campaign concepts.
  Collaborate with product, sales, and marketing teams to gather accurate content inputs.
• Research competitors, customer pain points, and industry trends to enhance content performance.
• Track content effectiveness (traffic, rankings, CTR, open rate) and suggest improvements.
• Repurpose content across channels (website → brochure → email → social when needed).
• Ensure all materials are error-free, brand-aligned, and delivered before deadlines.