- Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, etc.)
- Create, curate, and publish engaging content (text, image, and video)
- Collaborate with designers, copywriters, and marketing team members to maintain a consistent brand voice
Proven work experience as a Social Media Specialist or similar roleHands-on experience with content management tools (e.g., Hootsuite, Buffer, Later)Excellent knowledge of major social media platforms and best practicesUnderstanding of SEO, web traffic metrics, and social media KPIsAbility to deliver creative content (text, image, and video)Strong copywriting, editing, and communication skillsGraphic design skills (Canva, Adobe Suite) are a plusBachelor’s degree in Marketing, Communications, or related field (preferred)