- Develop growth platforms and brand roles.
- Brand understanding, and brand strategy.
- Brand health analysis.
- Communication strategy and BVA.
- Message design across points of contact.
- Communication development.
- Market visits to key markets (as per defined frequency).
- Consumer and competitive understanding.
- Qualify Innovation ideas and develop innovation calendar.
- Creative Agency management.
- Ensure implementation of marketing initiatives on time.
- Management of regional production, assets, and packaging budgets.
Educational Qualifications:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.A master’s degree or MBA in Marketing is preferred but not mandatory.Experience:3–5 years of experience in marketing, brand management, or related roles.Previous experience in consumer goods, retail, or digital marketing is a plus.