Job Purpose

Develop CVM value propositions for My ET & eShop to increase the engagement & penetration of Etisalat’s digital services as well as the revenues generated by them. • Manage CVM campaigns/plans launch in time and achieve the required results • Analyze and report all CVM activities and its results regularly to keep an eye on any gaps/opportunities • Develop the customer segmentation, utilizing data mining & big data models to achieve the main KPIs, i.e. penetration, revenue development, & engagement • Ensure the availability of adequate CVM insights in a timely manner for the CVM value proposition departments as well as segments owners in order to take better commercial decisions • Develop and execute CVM activities and tactics by cross selling different products using data mining models

Report To Position Name

- Manage CVM activities through monitoring daily the engaged customers to ensure that they are meeting the set target (Engagement, Opt-ins & Revenues) - Review daily and monthly reports on the CVM Activities to ensure meeting the KPIs per each project - Establish new reporting dashboards for CVM activities - Develop new CVM propositions that adheres to CVM strategy. This involves identifying target segment & doing opportunity sizing and propose communication plan - Manage cross functional teams like project management, IT, pricing & Insights to ensure delivery of new CVM initiatives