Job Overview:
As a Performance Marketer (Media Buyer), you will be responsible for managing and optimizing paid digital advertising campaigns across multiple platforms (such as Google Ads, Facebook Ads, LinkedIn, and other relevant media) to drive high-quality leads and conversions for our B2B Cloud solutions. You will work closely with the marketing team to plan, execute, and analyze data-driven campaigns that maximize ROI.
Key Responsibilities:
- Plan, launch, and manage paid media campaigns across digital platforms (Google Ads, LinkedIn, Facebook, Instagram, display networks, etc.).
- Create and implement media buying strategies that drive measurable results in lead generation, conversions, and customer acquisition.
- Develop detailed media plans, ensuring proper targeting and audience segmentation.
- Optimize campaign performance by adjusting bids, budgets, targeting, and creatives based on real-time performance data.
- Monitor campaign performance, providing insights, analysis, and optimization recommendations.
- Use data and analytics tools (Google Analytics, Ads Manager, etc.) to track and report on KPIs (CTR, CPC, CPA, ROI, etc.).
- Conduct testing to improve ad performance, landing page effectiveness, and conversion rates.
- Solid understanding of UTM tracking for campaigns.
- Identify trends and areas of improvement to increase campaign efficiency and meet business objectives.
- Experience in Conversion Rate Optimization (CRO) to support UI/UX and developers in creating a smooth client journey.
- Integrating performance campaigns with other digital marketing activities, such as email marketing and content marketing.
- Oversee and manage advertising budgets, ensuring effective spending and optimization of resources.
- Collaborate with cross-functional teams, including design, content, and sales, to ensure consistency in campaign messaging and creative assets.
- Continuously analyze industry trends, competitive landscapes, and new opportunities for paid media buys.
- Stay updated with the latest digital advertising trends, tools, and best practices to ensure the company is leveraging the most effective media channels.
Qualifications:Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).3 + years of experience in digital marketing, media buying, or performance marketing, preferably within the software or SaaS industry.1-2 Years of experience in B2B / Leads Generation CampaignsPrefer to Have Experience on IT IndustryUnderstanding SaaS models’ marketing tactics and strategies.Proven track record of managing high-performing paid media campaigns across multiple platforms.Experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, Display Networks, and other paid media channels.Strong analytical skills, with the ability to interpret data and make data-driven decisions.Deep understanding of ROI-driven marketing tactics, customer segmentation, and digital funnel management.A results-oriented mindset with the ability to thrive in a fast-paced environment.Strong attention to detail and organizational skills.Proficiency in analytics tools like GA4 and GTM.Expertise in achieving high ROAS through actionable insights and analysis.