Job Purpose

-Design, Implement Communicate, review and monitor end-to-end digital user experience, usability & interfaces for Etisalat digital applications serving all segments & digital portals. -Create understandable work-flows in order to facilitate user interaction, enhance online user experience and maintain consistency with conformance to guidelines. -Continuous Research & Data Analytics to enhance digital experience & optimize journey Keep an eye on latest UI trends & ensure adopting modern & up to date methodologies that maintains Etisalat position as Digital Services Leader

Report To Position Name

Design E2E Digital User Interfaces for all Etisalat Applications (Self-Care Content Apps) -Work with all commercial stakeholders to design the UIs for all Etisalat Digital Applications (MyEtisalat, Etisalat Music, Etisalat Games, Etisalat Sports, Etisalat Video & Etisalat Business) -Build UI library to standardize the UI components & agile delivery -Design the E2E UIs that fits the business needs & ensure consistency across channels -Maintains the Digital Applications Look & Feel as per brand guidelines, Usability Standards. -Develop interactive prototypes simulating the UI experience for testing & development -Test the final product delivery to ensure proper UI delivery Design & Monitor the E2E Digital User Experience for all Etisalat Applications (Self-Care Content Apps) -Responsible for designing the digital experience for all core or new features & products of Etisalat Digital Apps. -Creation & design of the User flow that facilitates the In App journey & ensure seamless & smart user digital experience that endues digital spend. -Responsible for testing the E2E experience & functionalities of new digital product launches -Continues enhancement of user experience journey in terms of look & feel, content, imagery, iconography, error messages & conversion rates. -Deep understanding of Digital user behavior to segment, customize Digital Experience & develop Digital Persons serving all verticals & digital platforms. -Set the tone of voice & imagery style that fits each vertical & application -Responsible for establishment of digital heat maps that reads the customer digital experience -Create Digital Lab that adopts both qualitative & quantitative approach for better understanding of consumer digital experience & setting continuous health checks Explore new trends of Usability & Digital Design -Responsible for the research and implementation of new methodologies & UI/UX trends to enhance & automate the digital design & implementation -Explore new technologies for spotting experience snags & glitches