We are looking for an innovative and strategic Digital Marketing Manager to spearhead our e-commerce digital marketing operations. The ideal candidate will take the lead in establishing and growing our online store, driving digital marketing efforts, and ensuring a seamless customer experience. This role encompasses creating and executing strategies for brand identity, SEO, content creation, marketing strategy, market analysis, and other digital marketing initiatives tailored to e-commerce success.

Key Responsibilities:

E-Commerce Development and Management

•  Lead the planning, launch, and optimization of the company’s e-commerce platform. 
• Collaborate with developers and designers to create a user-friendly and visually appealing online store. 
• Implement e-commerce best practices, including site navigation, payment processing, and checkout functionality. 
• Monitor site performance, ensure fast loading times, and address technical issues promptly. Brand Identity and Awareness 
• Develop and maintain a consistent brand identity across the e-commerce platform and all digital channels. 
• Enhance brand visibility through strategic campaigns and partnerships. 
• Create a brand voice and messaging that resonates with target audiences.
• Search Engine Optimization (SEO) 
• Optimize the e-commerce platform for search engines to maximize organic traffic. 
• Conduct keyword research specific to product offerings and target markets. 
• Implement on-page and off-page SEO strategies, including link building and content optimization. · Monitor and improve search rankings for product and category pages.

 Content Creation and Management 

• Develop engaging product descriptions, blog content, and multimedia assets to drive customer engagement. 
• Manage a content calendar aligned with promotional events, product launches, and seasonal campaigns. 
• Collaborate with content creators to produce high-quality visuals and videos for e-commerce and social media.

 Digital Marketing Strategy ·

• Design and implement performance-driven marketing campaigns across multiple digital channels, including paid ads, email, and social media. 
• Utilize remarketing and retargeting strategies to convert website visitors into customers. 
• Leverage marketing automation tools to enhance campaign efficiency and personalization
• Market Analysis and Consumer Insights 
• Conduct in-depth research to understand target audience behavior, preferences, and purchasing patterns. 
• Analyze competitor strategies in the e-commerce space to identify opportunities for differentiation.
• Use analytics tools to track and report on key performance metrics, such as traffic, conversions, and customer retention. 

Performance Optimization and Reporting 

• Continuously test and optimize marketing strategies for better ROI, including A/B testing. 
• Monitor campaign performance and generate actionable insights for improvement. 
• Prepare regular reports summarizing progress, challenges, and growth opportunities.
• Team Collaboration and Leadership 
• Work closely with product, sales, and logistics teams to align marketing strategies with business goals. 
• Manage and mentor a team of digital marketing specialists and content creators. 
• Foster a culture of creativity, innovation, and collaboration.