Duties & Responsibilities (Job Description):

• Growing new users, subscribers, database, pageviews, and engagement 
• Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly. 
• Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic. 
• Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences. 
• Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online platforms. 
• Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives. 
• Managing content calendars and schedules to ensure timely delivery of content across all channels. 
• Monitoring and analyzing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization. 
• Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
• Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives. 
• Maintaining brand consistency and integrity across all content initiatives. 
• Providing guidance and education in brand messaging, style guidelines, and voice.
• Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc. 
• Orchestrate multi-step email and newsletter campaigns, including segmentation and setup.

Requirements :

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3-4 years of experience in the same role.
• English level : Excellent 
• Proven experience in content marketing, preferably in a digital publication.
• Excellent writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Strong understanding of SEO principles and best practices
• Experience with digital analytics tools such as Google Analytics or similar.
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

LOCATION: Dokki. Giza.