We are seeking a Social Media Marketing & Content Officer to craft engaging, culturally relevant, and humorous content that highlights our business's unique selling points. The ideal candidate will drive high engagement rates across platforms like Instagram and TikTok while strategically reaching our target audience
Key Responsibilities:
Content Creation for Marketing:
- Develop short-form video scripts (e.g., Instagram Reels, TikToks) tailored to achieve business goals.
- Highlight business's benefits using humor, trends, and culturally relevant themes to create content that resonates with the audience.
- Develop and execute a monthly content calendar with daily posts for Instagram, TikTok, and other platforms.
- Ensure all content aligns with the company’s goals and audience preferences.
- Engage directly with our target audience.
- Respond promptly to comments and messages, fostering relationships and maintaining high engagement rates.
- Create interactive content, such as polls, Q&A sessions, and challenges, to drive user participation.
- Stay updated on the latest trends and algorithm changes for platforms like Instagram and TikTok.
- Optimize content to maximize reach, engagement, and visibility.
- Monitor social media metrics to evaluate content performance.
- Use data-driven insights to refine strategies and continuously improve engagement rates.
- Work closely with the team to brainstorm ideas, ensuring all content aligns with our brand voice and highlights our unique selling points.
- Adapt and refine content based on feedback and audience reactions.
Requirements:Proven experience in content creation or social media management.Strong understanding of Jordanian culture, humor, and social trends, is a plus.Familiarity with social media algorithms and ability to stay updated on platform changes.Strong planning skills to prepare and execute monthly content calendars.Proven ability to maintain and increase high engagement rates across social media platforms.Excellent writing skills in both formal and conversational Arabic and English.Ability to craft creative, concise, and audience-specific content.Very strong video editing skills using Capcut, Adobe software, or any other similar tools.Strong photography/videography skills.Preferred Skills:Experience in video production or scriptwriting for Reels/TikToks.Basic graphic design or video editing skills.A degree in e-commerce or digital marketing is a plus.