- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related fieldDeveloping effective media buying strategiesManaging campaign performance, optimizing key terms and buying / bidding strategies to improve our conversion rate.Conduct market research to identify target demographics, local market trends, and competitors' digital media activities in the real estate industry.Optimize media buying activities to ensure cost-effective placements and maximize return on investment (ROI).Monitor and track media spending,Testing out different buying and bid strategies to maintain growth, while actively working to keep our investment costs optimized.