Digital Marketing for Application

Job Description
  • Develop and implement comprehensive digital marketing strategies for mobile applications, focusing on user acquisition, retention, and engagement.
  • Conduct detailed market research to identify trends, opportunities, and competitive insights within the app marketing space.
  • Identifying opportunities and participating in developing and refining new digital products.
  • Optimize app store listings (ASO) to improve visibility and conversion rates.
  • Collaborate with cross-functional teams, including product development, design, and analytics, to align marketing strategies with business goals.
  • Stay up-to-date with digital marketing trends, tools, and best practices, particularly in-app marketing.
  • Prepare regular reports and presentations on marketing activities and outcomes for senior management.
  • Monitor app ratings and reviews, addressing negative feedback and encouraging positive reviews.


Job Requirements
  • Bachelor's degree in any field
  • Minimum of 3 years of experience in digital marketing, with at least 2 years focused on app marketing.
  • Proven track record of successfully launching and marketing mobile applications.
  • Strong understanding of digital marketing principles
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Firebase) and the ability to interpret data to drive decision-making.
  • Experience with app store optimization (ASO) and familiarity with app store algorithms


Post date: 4 November 2024
Publisher: LinkedIn
Post date: 4 November 2024
Publisher: LinkedIn