Media Planning:
- Collaborate with the marketing team to develop and execute comprehensive media plans aligned with campaign goals.
- Identify target audiences and select the most effective media channels (e.g., TV, radio, print, digital, social media) to reach them.
Media Buying:
- Negotiate and purchase advertising space or time with media vendors to secure the best rates and placements.
- Monitor media budgets and ensure optimal allocation of funds.
Bachelor's degree in Marketing, Advertising, or a related field.4+ years of experience in media buying or a similar role.Strong understanding of media planning and buying principles.Proficiency in media buying software and analytics tools.Excellent negotiation and communication skills.Strong analytical and problem-solving abilities.Attention to detail and ability to meet deadlines.Knowledge of digital marketing and social media advertising.