Digital Marketing Manager - Join Our Team
We are looking for an experienced and results-driven Digital Marketing Manager to join our growing team. In this role, you will be responsible for developing, implementing, and managing digital marketing strategies that align with the company’s goals. You will lead efforts to boost our online presence, drive traffic, and convert leads through various digital channels.
Key Responsibilities:
- Design and execute a robust digital marketing strategy that enhances brand recognition and increases website traffic.
- Manage and optimize the company’s digital platforms, ensuring they effectively generate leads and improve the customer journey.
- Lead the execution of digital marketing campaigns across SEO/SEM, social media, email marketing, and display advertising.
- Monitor and report on campaign performance, utilizing data-driven insights to refine and optimize digital marketing efforts.
- Drive innovation by brainstorming and implementing new marketing tactics to fuel business growth.
- Collaborate with creative teams to ensure a consistent brand voice and messaging across all channels.
- Stay informed on the latest digital marketing trends, tools, and best practices, integrating them into the company’s marketing strategies.
- Lead and mentor the digital marketing team, fostering a culture of continuous learning and performance improvement.
- Continuously work on developing the digital marketing team to stay updated with the latest trends and advancements in the field.
- Adapt marketing strategies in response to industry changes and evolving customer behaviors.
Required Qualifications:
- A university degree.
- Proven experience as a Digital Marketing Manager with a solid track record in developing and executing successful digital marketing campaigns.
- Strong expertise in digital advertising, SEO/SEM, social media marketing, and digital analytics.
- Hands-on experience managing SEO/SEM, social media, email marketing, and display advertising campaigns.
- Proficiency with web analytics tools (Google Analytics, Omniture) and marketing automation platforms.
- Creative problem-solver with experience identifying and engaging target audiences through innovative digital marketing strategies.
- Strong communication skills, capable of presenting complex marketing strategies and results to senior stakeholders.
- Skilled in landing page optimization, user funnel analysis, and lead generation.
- A passion for staying up-to-date with the latest trends and best practices in digital marketing.
- Ability to continuously develop the digital marketing team by integrating the latest innovations in the field.
- Demonstrated leadership and team management abilities, with experience guiding and developing a digital marketing team.