Job Overview
We are looking for a creative and strategic Content Creator to join our marketing team. This role involves developing social media plans, generating innovative ideas for content, and conducting in-depth research on competitors to help shape our marketing strategies. You will create engaging content that enhances our brand presence across various social media platforms.
Key Responsibilities:
Social Media Strategy:
Develop and execute creative content strategies for social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) to enhance brand visibility and engagement.
Content Creation:
Generate fresh, original content ideas, including visuals, videos, and written posts that align with our brand voice and goals.
Competitor Research:
Conduct comprehensive research on competitors' social media strategies, content trends, and engagement tactics to identify opportunities and areas for improvement.
Content Planning:
Assist in creating and maintaining a social media content calendar, ensuring timely delivery of posts and campaigns.
Collaboration:
Work closely with the design teams to ensure that all content is consistent with our brand identity and marketing objectives.
Analytics & Reporting:
Monitor social media performance through analytics tools, providing insights and recommendations to improve engagement and reach.
Trend Monitoring:
Stay up to date with the latest social media trends, tools, and best practices to ensure our strategies remain competitive and relevant.
Qualifications:Proven experience as a Content Creator, Social Media Specialist, or similar role.Strong creative thinking and content development skills.Familiarity with social media platforms and content management systems.Experience in competitor research and analysis.Excellent written and verbal communication skills.Knowledge of digital marketing trends and best practices.Strong attention to detail and organizational skills.