- Develop and execute marketing Strategies & Plans to achieve business objectives.
- Analyze and interpret data to measure the effectiveness of marketing campaigns and make recommendations for improvement.
- Manage budgets and allocate resources to optimize marketing efforts, especially in events planning.
- Has good understanding and experience in employer and employee branding.
- Develop and oversee marketing campaigns across various channels, and social media ‘LinkedIn’ and similar platforms.
- Manage relationships with vendors, agencies, and other partners involved in marketing efforts.
- Monitor and report on the performance of marketing initiatives to senior management.
- Stay up-to-date with industry trends and best practices to maintain a competitive edge in the market.
Skills
- Bachelor's degree in marketing, business, communications, or a related field
- Several years of experience in marketing, sales, or related fields
- Strong communication skills, both written and verbal
- Creativity, problem-solving skills, and the ability to work in a fast-paced, constantly changing environment.
- Deep understanding of marketing principles, consumer behavior, and industry trends.
- Familiarity with various marketing channels, such, social media, and traditional advertising / PR channels.
The Candidate should be diversified and has background in the below areas:
- Website management.
- Social media management
- Copywriting and content management
- Data analytics
- PR and corporate communications
- Events management