Job Overview:

We are seeking a creative and detail-oriented Visual Merchandiser to join our fashion brand. The ideal candidate will be responsible for developing and implementing eye-catching visual displays in stores that attract, engage, and motivate customers to purchase. You will ensure our brand’s identity is consistently and effectively represented through innovative merchandising techniques, aligning the visual strategy with seasonal collections, brand stories, and key products.

Key Responsibilities:

• In-Store Visual Presentation:
  • Design and implement visual displays, window installations, and floor sets to reflect the brand’s identity and enhance the customer shopping experience.
  • Ensure that all visual merchandising aligns with the brand's guidelines and enhances product appeal.
  • Regularly update displays according to season, promotions, and special collections.
  • Collaborate with store teams to maintain a consistent brand image across all retail outlets.
• Product Placement:
  • Optimize store layouts and product placement to increase sales and encourage customer interaction with key collections.
  • Use analytics and customer behavior data to drive visual merchandising decisions, ensuring the right products are highlighted.
• Collaboration:
  • Work closely with the design, marketing, and sales teams to align visual merchandising with seasonal campaigns, launches, and promotions.
  • Partner with store managers and sales associates to ensure that visual merchandising standards are maintained consistently
• Store Visits & Analysis:
  • Conduct regular visits to retail locations to review visual displays and layouts.
  • Assess the effectiveness of visual merchandising in driving customer engagement and sales, making adjustments where necessary.
• Creativity & Trend Awareness:
  • Stay up-to-date with the latest fashion trends and visual merchandising techniques to keep our stores ahead of the curve.
  • Create mood boards and visual concept presentations for seasonal planning and new store openings.
• Brand Image Maintenance:
  • Ensure all stores maintain a high standard of cleanliness, organization, and brand consistency.
  • Communicate any adjustments needed in store layouts or product presentations to align with brand strategy.