1. Develop media strategies based on brand/product promotion goals and local media consumption touchpoints.
2. Collaborate with agencies to create and execute media plans, customizing more effective combinations of internet platforms, ensuring smooth execution, close monitoring, and optimization to guarantee successful strategy implementation.
3. Regularly monitor and analyze competitor media strategies(monthly at least), taking timely actions to optimize media plans and improve media efficiency.
4. Analyze and verify media report data, assess performance attribution, and provide optimization suggestions, ensuring high-quality delivery and achievement of communication objectives while accumulating valuable experience.
5. Maintain and manage relationships with media and media agencies, fully utilizing resources to gather and analyze relevant data, and feed insights back into brand and product projects (e.g., providing audience insights, competitor analysis, industry trends, content efficiency, etc.).
6. Work closely with regional media teams to identify potential market issues, seek solutions, and drive optimizations.
1. Bachelor's degree or higher, with over 3 years of experience in internet media; experience in overall media strategy and planning is a plus.2. Strong logical thinking, excellent communication skills, and an awareness of industry and competitor trends, with the ability to think strategically and solve problems.3. Strong data analysis and insight capabilities, with the ability to flexibly adjust plans and optimize media placement efficiency.4. Excellent written and verbal communication skills in English, with a strong sense of responsibility, a proactive learning mindset, and the ability to manage multiple projects and tasks with high standards and attention to detail.