SENIOR MEDIA EXECUTIVE, MINDSHARE
Position Title: Senior Media Executive
Location: Cairo
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. The solutions we create are both Good for consumers and drive Growth for our clients. We were the first purpose-built company created by WPP and today we have 10,000 people working in 116 offices in 86 markets, helping to drive Good Growth for our clients, our people, industry and the world.
For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com
Position Overview
The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
- Analyze market trends and user data to inform strategy and make data-driven decisions.
Campaign Management:
- Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
- Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.
Content Strategy and Creation:
- Develop and manage a content calendar that aligns with marketing goals and audience interests.
- Collaborate with internal teams and external partners to create high-quality, engaging content.
Advertising and SEO/SEM:
- Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.
- Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.
Analytics and Reporting:
- Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.
- Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.
Industry Trends:
- Stay current with emerging digital media trends, technologies, and best practices.
- Suggest and implement innovative approaches to keep the company ahead of industry trends.
Key Skills responsibilities:
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
- Minimum of 1.5 years of experience in digital media, marketing, or a related role.
- Proven experience with digital media platforms, content creation, and campaign management.
- Strong understanding of social media, SEO, SEM, and digital advertising strategies.
- Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).
- Excellent communication, organizational, and analytical skills.
- Ability to lead projects, manage multiple tasks, and meet deadlines.
- Deep understanding of both traditional and digital media landscapes, including programmatic, social, search, display, TV, and print.