- Conduct market research to find answers about consumer requirements, habits and trend
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
- Analyzing market trends, competitor products, and customer feedback to provide insights for product improvements.
- Assisting in the creation and management of product roadmaps and timelines
- Working with cross-functional teams (engineering, design, marketing) to ensure that product development stays on track.
- Reviewing and interpreting product performance data to inform decision-making.
- Preparing reports, product requirement documents (PRDs), and other necessary documentation.
Proven experience as marketing specialist or similar roleDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desiredWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent