Role Purpose
Vodafone Cash Marketing Specialist is responsible for looking after product KPI’s in terms acquisitions, market penetration, stretching ARPU, and customer retention and dormancy.
Role Profile
• Product Ownership: Take full responsibility for the product lifecycle, from ideation to execution, ensuring alignment with the company’s strategic goals
• Proposition Development: Lead the brainstorming process to develop new product propositions and promotions for Vodafone Cash, ensuring they meet customer needs and market demand
• Stakeholder Alignment: Work closely with different functions in Vodafone to align on product propositions, business cases and GTM elements Ensure all decisions are in line with broader company objectives and collaborate with cross-functional teams to ensure seamless execution
• Stakeholder Communication: Act as the primary liaison between various stakeholders, including tech teams, regulatory teams, marketing communications, Customer Value Management, Insights, and Marketing Research
• Performance Monitoring: Continuously monitor product performance, including user engagement, transaction volume, and revenue Use insights to refine strategies and drive growth
• Agile Environment: Operate within an agile framework, contributing to sprint planning, daily stand-ups, and iterative development processes
Competencies and Qualifications
- Bachelor’s degree in marketing, Business, or a related field
- 1-2 years of experience in a marketing or product management role
- Experience with data analysis
- Proven track record of successful product ownership and GTM execution
- Solid Knowledge of Microsoft Office especially Excel & PowerPoint
- Analytical Skills: Strong ability to analyze data and make data driven decisions
- Marketing Expertise: In-depth understanding of marketing principles, including proposition development, GTM strategies, and customer engagement
- Communication: Excellent verbal and written communication skills, with the ability to effectively present ideas and influence stakeholders at all levels This including effectively presentations with Microsoft Office
- Stakeholder Management: Proven ability to manage relationships with a wide range of stakeholders, ensuring alignment and collaboration across teams
- Agile Methodology: Experience working in an agile environment is a plus, with an understanding of sprint planning, iterative development, and cross-functional team collaboration
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
What's in it for you
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
Who we are
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.