- Develop and implement comprehensive marketing strategies that align with the company’s business objectives.
- Conduct market research to identify customer needs, and competition, and use this data to inform marketing campaigns.
- Manage and optimize digital marketing efforts, including website content, social media, email marketing, and online advertising.
- Oversee the creation of marketing materials, including brochures, product guides, and promotional content, ensuring consistency in messaging and branding.
- Plan and execute promotional campaigns, to increase brand visibility and drive sales.
- Collaborate with business development team to ensure cohesive and effective marketing strategies.
- Monitor and analyze marketing performance metrics to evaluate the success of campaigns and adjust strategies as needed.
- Manage relationships with external partners, including.
- Prepare and present regular reports to the executive team on marketing activities, results, and recommendations.
Proven experience (5+ years) in marketing.Strong understanding of digital marketing strategies and tools, including SEO, SEM, social media, and content marketing.Excellent communication, leadership, and project management skills.Proficiency in English is a plus.Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.